I’m a huge fan of the whole “Beast Coast” movement coming out of the East Coast. With groups like Pro.Era, The Underachievers and Flatbush Zombies directly representing the movement, it is hard to not enjoy the music coming out of that area. While Pro.Era have been busy reviving the Golden Era hip hop sound, The Underachievers and Flatbush Zombies have taken rap down a different path, focusing their raps on things such as psychedelics, spiritual knowledge, and different perspectives on live due to psychedelics. It may sound as though they are just another group simply rapping about the use of drugs, but their lyrics are interesting and thought provoking. Flatbush Zombies released Better Off Dead back in 2013 and I’m still over here bumping that album because of how great it was. It is not entirely known when they are going to release a follow up album, but they have been doing a “Dead of the Dead” series which consists of dropping a new single every Friday. “Did U Ever Think” was the latest single to drop as a part of this series.
Part of the reason why I love the Flatbush Zombies so much is because of Erick Arc Elliot’s production. He does not disappoint on this new cut either. With the use of some distorted sounding horns and boom bap drums, “The Architect” as he’s called provides a very dark atmosphere for everyone. The trio also comes through with some morbid lyrics that go well with the beat. To top it off, Joey Bada$$, still fresh off his latest album B4.Da$$. (which was amazing) spits a great guest verse as does Issa Gold of The Underachievers. All together, everyone kills it. Find the stream for “Did U Ever Think” below.